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About us

Imagine a workforce brimming with untapped innovation. LumeMinds makes it real. We partner from non-executives to C-suites, crafting personalized training journeys that ignite their inner innovator and empower them to live their work dreams.

At LumeMinds, we don't train, we ignite minds. Through bespoke training crafted for your specific pain points, we unleash the hidden innovator within, enabling you to crack even the toughest code and illuminate your full potential.

Our story

Our story

LumeMinds: Ignite the Hidden Spark, Fuel Sustainable Growth.

We're not just about ticking boxes or maximizing ROI; we're about igniting the spark that sets hearts ablaze.

We see beyond generic programs, crafting bespoke solutions that address your unique challenges and unleash the innovators within your people.

Our values

Innovative and Purposeful

Our values
Our history

Our history

2017 - A spark of training passion ignited (no fanfare, just HRDC certification). Freelancing in 2018 fanned the flames, revealing the power of tailored training. LumeMinds, born from dedication.

2021 - He nurtured this flame through freelance training gigs in 2018, honing his skills and witnessing the transformative power of tailored training.

2022 - By 2021, his passion burned bright, prompting him to dedicate himself full-time to this calling.

2023 - Passion blooms - LumeMinds ignites hidden potential in teams with bespoke training, coaching, and consultancy.

Meet Our team

Empowering individuals and organizations through innovative training and consultancy.

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Roslan Effendi

MD & Founder

I'm Roslan Effendi, and I don't train, I ignite. For decades, I've seen how tailored training unlocks hidden potential, propels teams, and ignites business growth. That's LumeMinds.

We craft bespoke solutions that address your unique challenges, unleashing the innovators within your people. From sales mastery to strategic thinking, we fuel your journey with personalized training and insightful coaching.

Oil giants, dynamic startups, we empower them all. Join us on this transformative journey. It's not just about maximizing ROI, it's about setting your people, and your business, ablaze.

Ready to unlock your hidden potential? Contact LumeMinds today and let's ignite your growth together.

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Aisha Natasha

Operation Manager

Meet Aisha Natasha, the heart and soul of LumeMinds' operations.

A UUM International Business graduate, she thrives on connecting with people and igniting their passion for knowledge and career growth.

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Muhammad Aiman

Sales Manager

Meet Aiman, the backbone of LumeMinds' sales operations.

A Business IT graduate, he understand  customer needs and convert them into innovative training & consultancy solution.

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Muhammad Firdaus

Marketing Manager

Meet Firdaus, the creative team leader of LumeMinds' marketing operations.

A Tourism graduate, he crafts and delivers   our company Voice & Tone.

  • Research: Identify LumeMinds Sdn Bhd target audience within the corporate sector. Understand their pain points, interests, and preferred social media platforms.
  • Persona Creation: Create buyer personas to guide content strategy.
Amira

Amira

Admin & Account

Meet Amira, the house keeper of

Meet Amira, the house keeper of LumeMinds' admin & account operations.

A Business Admin graduate, she takes care of the office day to day maintenance and sustainability

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Mezee

HR Officer

Meet Mezee, the people manager of LumeMinds' HR operations.

A Business Admin graduate, he takes care of the recruitment and development of LumeMinds' team.

Our culture

Success stories multiplying. Witnessing the impact of our solutions builds trust, one satisfied customer at a time. Built on trust, fueled by results. We celebrate our growing sales alongside the smiles of our clients.

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